Edible Briefs – Taiyou no Mate Cha

The Coca Cola company has introduced a bottled Yerba Mate drink in the Japanese market. Sold as an unsweetened tea, there is no indication on the bottle that it contains caffeine, so you’re left to your own knowledge as to what Mate contains. The specific Yerba Mate they use is fairly mild: It is lightly smoked, so it doesn’t have the “green” taste of unsmoked leaves common in American health-food markets nor the strong smokiness of traditional Argentinian leaves. If not for the label, you might think you’re drinking a lighter houji-cha. I like it. The English, “Latin biorhythm Mate, Play! Eat! Drink Mate,” marketing text is a little weird though. Go figure – this is Japan!

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