Marketing


Damn marketing! Whoever came up with this retro campaign, it worked. I bought a four pack because the label art on the can caught my attention. Of course the beer is good, but I guess with all the variety and influx of new flavors popping up every week, you can get lost in looking for and trying the latest that you forget the classics. So while trying new is good, you discover new faves like Fat Tire New Belgium, or Firestone Walker 805, for example, but don’t neglect the old standbys, because you never know when they may vanish.

 

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